New Range Rover Evoque Global Unveil Excites Fans On and Offline
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-15 August 2010

The official unveiling of the all-new Range Rover Evoque at Kensington Palace in London earlier this month not only signaled a new compact and luxurious model but has also seen the premium brand embrace a unique approach to unveiling its newest family member.
The 40th anniversary of Range Rover and the launch of the new Evoque was broadcast live on the Land Rover Facebook page, while the video was streamed to a further 110 big-name automotive and lifestyle websites across the world.
Combined global viewers exceeded 700,000 when measured the morning after the launch, and tens of thousands more watched on-demand, taking the number of launch party viewers worldwide close to 2 million. Meanwhile, Land Rover’s official YouTube channel was the most viewed channel in the UK on July 2nd.
The incredible online audience witnessed British TV presenter George Lamb, Land Rover Managing Director Phil Popham, Victoria Beckham and Land Rover Design Director Gerry McGovern unveil the new Range Rover Evoque, which will be the most compact and efficient car the company has ever produced when it goes on sale next year.
“It’s vital that we reach the right audience online, and this was a breakthrough way to reveal a breakthrough car,” said Phil Popham, Land Rover Managing Director.
Range Rover’s unique approach will continue on-the-ground with the dispatch of hundreds of ‘undercover’ prototype models around the globe for trial in the toughest climates and conditions.
Land Rover is making no secret of the operation - its design team has fitted ten prototypes with funky camouflage wraps, meant to introduce the new car in ten key cities worldwide.
These unmissable vehicles represent London, New York, Sau Paulo, Paris, Milan, Madrid, Berlin, Sydney, Shanghai and Moscow and will all be spotted testing around the globe. They are just a small proportion of the hundreds of pre-production cars that will be rigorously evaluated over millions of miles to ensure the new Range Rover Evoque surpasses the highest standards of quality and reliability when it goes on sale in summer 2011.
Alongside the 3,500 Land Rover engineers testing the new model, Land Rover is working with 120 unique component suppliers and carrying out in excess of 17,000 individual tests to examine every separate part and system.
Usually prototypes are disguised for discretion, but these ten are supposed to be seen. The funky camouflage imagery is actually a GPS mapping trail of ten key cities for Evoque, with each vehicle saying ‘Hello’ to its city. It signals the eagerly awaited global launch of the new Evoque.
“The development stage is crucial in the year leading up to launching the car.” said Murray Dietsch, Director of Land Rover programmes. “No stone is left unturned, we have a team of experienced and skilled engineers who will work to a tight schedule to ensure we have a top quality vehicle to offer our consumers.”
The new Range Evoque is the smallest, lightest and most efficient model the company has ever offered, and will be sold in 160 markets around the world.
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Jaguar & Land Rover Competency Training Organized for MHD Automotive Staff
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-11 August 2010

Mohsin Haider Darwish LLC the exclusive Jaguar Land Rover (JLR) importer in Oman was exclusively selected in the MENA market to be the dealership of choice to launch the pilot program of the Competency program that JLR has developed through its online development program for their employees.
MHD LLC was selected among 20 plus markets to be the pilot market as it’s uniquely well known for its efficient and effective development programs, it’s well defined processes and dealer management systems, and its continuous aspiration to training opportunities.
Commenting on the programme, David Aziz, Director- Automotive, MHD LLC said: “It is a matter of great pride for us that Oman has been selected as the first market for launching this competency programme. Jaguar Land Rover has been working very closely with us to further develop the capabilities of our customer facing staff.”
The Competency program allows customer facing staff to get certified and accredited through a three dimension assessment system. This enables employees to achieve competency standards in delivering an outstanding premium customer experience that matches the JLR image and values.
The pilot program took place at the fully equipped and certified MHD Training Institute LLC in Darsait where a number of Omani & expatriate sales executives and managers from all branches in the country attended the programme.
The trainers/ coordinators from the Excellence Academy in the UK and from the JLR Regional office in Dubai were truly impressed by not only the cooperation of all the people involved at the MHD training center and the Jaguar Land Rover facility in Azaiba, but also by the caliber of all the employees who attended the programme
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Jaguar’s All-New XJ at MHD LLC showrooms
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-31 July 2010

The stunning result of taking a very different route now in Oman
Jaguar has announced the arrival of the all-new XJ at its exclusive Oman importer – Mohsin Haider Darwish LLC. Sleek, sporting and sophisticated,
the all-new Jaguar XJ brings a daring new spirit to automotive
luxury - it offers a seductive mix of striking design, breathtaking
performance and engineering without compromise. The XJ will be available
from 31st July 2010 onwards at MHD LLC showrooms.
Speaking on the occasion David Aziz, Director Automotive, MHD LLC said: “The arrival of the all new XJ is a momentous occasion for the Jaguar brand in Oman. This stunning new product will definitely impress our existing Jaguar customers and also bring a new set of customers into our showrooms. We are hoping to capitalize on this advantage to increase our market share significantly.”
Building on the success of the new XK and XF models globally and in the Middle East, the introduction of the all-new XJ is a landmark for the revitalised Jaguar brand. Clearly positioned as the company’s four-door flagship, it extends the appeal of the XJ to a new generation of customers.
Ian Callum, Jaguar Design Director said: “The new XJ is a thoroughly modern interpretation of the quintessential Jaguar. It is the most emphatic statement yet of Jaguar’s new design direction.”
Distinguished by unique exterior and interior design features, the XJ includes, an innovative new panoramic glass roof, an integral part of the all-new XJ’s design concept, enabling the car to have a lower, more streamlined roofline, while dramatically enhancing the feeling of light and space inside.
The all-new XJ's cabin offers four specification levels – Luxury, Premium Luxury, Portfolio and Supersport – allowing the customer to tailor the car to suit their tastes of choice in colours, veneers and leathers not seen before in a Jaguar.
The XJ benefits from the most advanced, powerful and efficient Jaguar powertrains ever. The XJ features a 5.0-litre naturally aspirated V8 engine with 385 horsepower or a 5.0-litre supercharged V8 available in 470 and 510 horsepower versions.
Proven Jaguar dynamic technologies are taken to new levels in the all-new XJ. Features such as air suspension, Adaptive Dynamics (continuously variable damping), Active Differential Control and quick-ratio power steering deliver the blend of responsive, dynamic handling and refined, supple ride expected from a Jaguar.
Inside the car there are advanced new technologies; 12.3-inch high-definition Virtual Instruments complement an innovative, Dual-View technology 8-inch Touch-screen that can project DVD movies or television programmes to the passenger while the driver views vehicle functions or follows satellite navigation.
Premium surround sound options include the top-of-the-range 1200W Bowers & Wilkins system, as well as advanced infotainment features like hard drive-based audio and navigation systems, and comprehensive connectivity for portable audio and video devices via the powerful Media Hub.
The all-new XJ also takes a new approach to sustainable motoring. Constructed using Jaguar’s aerospace-inspired aluminium body technology, the XJ is lighter than its rivals by at least 150kg which significantly improves performance, handling and economy, while delivering increased strength, refinement and safety.
The all-new XJ offers extremely attractive cost of ownership with impressive fuel economy and emissions performance across the range.
Robin Colgan, Managing Director of Jaguar Land Rover Middle East and North Africa said: “We are very excited about our all-new flagship which sets benchmarks in terms of design, performance and engineering. Jaguar customers in this region look for luxury, individuality and performance and we’re certain the flagship XJ, which is truly beautiful and exhilarating to drive, will enjoy success here, just like the XK and XF.”
Long-wheelbase models will be available from launch with short-wheelbase models available upon request.
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Range Rover Celebrates Its 40th Anniversary During Oman’s 40th Renaissance
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-26 July 2010

As the Sultanate of Oman celebrates 40 years of the Blessed Renaissance, Range Rover is proud to celebrate the unique milestone of achieving 40 years of high- performance luxury and engineering excellence.
Range Rover and MHD LLC extend their heartiest congratulations to the nation on the occasion of the 40th Renaissance.
One of the most significant vehicles in the history of motoring, the Range Rover was the world's first vehicle as good on-road as off-road. It was the first fully capable luxury 4x4 and was a milestone in the development of the SUV (Sport Utility Vehicle).
- The Range Rover celebrated its 40th birthday on 17 June 2010
- The Range Rover was the world's first fully capable luxury 4x4
- There have been three generations of Range Rover: the original (Classic) in 1970, second-generation (P38a) in 1994 and third-generation (L322) in 2001
- Second model line – Range Rover Sport – launched in 2005 became Land Rover's biggest selling vehicle worldwide in 2007
- Third model line to be revealed at Paris Motor Show 2010
Phil Popham, Land Rover Managing Director said "Land Rover has a unique history of product innovation. But the Range Rover probably remains the most historically significant vehicle we have ever launched. It is one of the most important vehicles in the history of motoring."
Said Robin Colgan, Managing Director Land Rover MENA “Range Rover is by far our best selling model in this region – our flagship Range Rover Vogue and Range Rover Sport account for around 80% of our volume and are very popular with ex-pats and local buyers alike. When the Range Rover arrived in the region it was the world's first luxury utility vehicle, and its arrival coincided with the regions first major oil boom, which meant people had the disposable income to purchase a vehicle that was luxurious but could handle the arduous conditions of the Middle East. This established a special relationship between Range Rover and the Middle East and it’s a relationship that endures to this day.”
There have been three generations of Range Rover. The original, now known as the Classic, went on sale in 1970 and continued in production, with numerous upgrades and a multiplicity of variants, for just over 25 years.
The second-generation vehicle, known as the P38a, went on sale in 1994 and was replaced in 2001 by the current model. The continuing success of the Range Rover ensured that other premium makers jumped into the booming luxury SUV market. The latest version has enjoyed higher annual sales than any previous models and continues to be popular around the world. Sold around the world, from London to Los Angeles, Sydney to Shanghai, Turin to Tokyo, the Range Rover remains the ultimate choice for the luxury SUV customer.
"The Range Rover is really four vehicles in one," says managing director Phil Popham. "It's a seven-days-a-week luxury motor car; a leisure vehicle that will range far and wide on the highways and noways of the world; a high performance car for long distance travel; and a working cross-country vehicle."
From princes to politicians, from rock gods to rock climbers, from footballers to farmers, the Range Rover has always appealed to a diverse group of customers.
A second model line, the Range Rover Sport, was launched in 2005, aimed at more sports-oriented driver-focused customers. It has been a great success, and in 2007 was Land Rover's biggest selling vehicle worldwide.
Later this year, a further member of the Range Rover family will be added, taking the portfolio to three model lines. The new vehicle will be smaller, lighter and more fuel efficient, tying in perfectly with the Range Rover brand's commitment to environmental sustainability. Yet it will be no less premium, no less luxurious, and no less special than the other Range Rover models.
A Brief History of Range Rover
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1981 |
First production four-door Range Rover appears along with the first factory-produced limited-edition Range Rover – the 'In Vogue' |
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1982 |
Automatic transmission becomes available on Range Rover |
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1983 |
Range Rover 5-speed manual gearbox is introduced |
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1985 |
The diesel-powered Range Rover 'Bullet' breaks 27 speed records, including a diesel
record for averaging more than 100mph for 24 hours |
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1987 |
Range Rover launched in North America |
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1989 |
Range Rover is the world's first 4x4 to be fitted with ABS anti-lock brakes |
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1990 |
Limited Edition CSK – named after founder Charles Spencer King – is launched as
a sportier Range Rover |
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1992 |
Range Rover Classic is the world's first 4x4 to be fitted with electronic traction
control (ETC) |
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1992 |
Long-wheelbase LSE (known as County LWB in the US) launched |
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1992 |
Automatic electronic air suspension introduced, a world first for a 4x4 |
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1994 |
Second-generation (P38a) Range Rover goes on sale |
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1996 |
Range Rover Classic bows out after total production of 317,615 units |
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1999 |
Limited Edition Range Rover Linley appears at London Motor Show |
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2001 |
All-New Range Rover (L322) launched |
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2002 |
Half-millionth Range Rover produced at the Solihull plant |
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2005 |
Second model line – the Range Rover Sport – launched |
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2006 |
Terrain Response and TDV8 diesel introduced |
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2009 |
Range Rover features all-new LR-V8 5.0 and 5.0 supercharged petrol engines and technology
updates |
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2010 |
Range Rover celebrates its 40th anniversary |
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2010 |
All-New compact Range Rover to be revealed at Paris Motor Show |
For further information on Land Rover, please contact: Bijal Soni at Weber Shandwick MENA,
Tel: 04 321 0077 / Mobile: 050 715 8362 / bijal.soni@ws-mena.com
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J.D. Power and Associates Names Volvo C70 Top-Ranked Model in its Class
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-26 July 2010

In its 2010 Initial Quality Study (IQS), J.D. Power and Associates names Volvo C70 the top compact premium sporty car and ranks the Volvo nameplate as number 10 among automakers.
The leading research company's 2010 Initial Quality Study also names three Volvo models - S80, XC70, XC60 - among top three in respective classes.
Volvo Car's continued dedication to quality contributed to its 10th place ranking, up from 20th in 2009 on the US market.
"The IQS is the Olympics or World Championship of the car manufacturers' world, so it feels really good to improve our placing by a massive ten positions," says Bengt Banck, Senior Vice President, Quality and Customer Satisfaction at Volvo Cars
2010 also marks the first year Volvo models have been individually recognized for outstanding value and performance.
Recently named the 2010 Best Overall Value of the Year in its luxury convertible class by IntelliChoice, the Volvo C70 now adds to its accolades recognition as the highest-ranking compact premium sporty car by J.D. Power and Associates.
In addition to the C70, Volvo has other models that rank within the top three in their segments: the S80 for midsize premium car brands, the XC70 for midsize premium crossover/SUV brands, and the XC60 for entry premium crossover/SUV brands.
According to J.D. Power and Associates, the IQS serves as the industry benchmark for new-vehicle quality measured at 90 days of ownership. In addition to manufacturer use for design and build improvements, consumers use the study to help in vehicle purchase decisions.
More details on the Volvo range of cars can be obtained from the Mohsin Haider Darwish LLC website www.mhdoman.com or by visiting their showrooms in Azaiba, Sur, Sohar & Salalah. An exclusive toll free number 800-74747 is also available for Volvo customers in the Sultanate of Oman.
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MHD Nokia recieves huge response at COMEX
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-04 May 2010

The Computers Office Automation & Telecommunications division of MHD LLC received a huge response to their Nokia stall in the shopper’s section of Comex.
The entire range of Nokia phones was available at the stall at the most competitive prices along with several bundled offers comprising of genuine Nokia accessories. This was in addition to the two years warranty offered exclusively by MHD Nokia.
Nokia is now moving towards a solution device rather than a mobile device with the synergy between IT & Telecommunication. As such Nokia is also providing better solutions to its customers through its devices. In its endeavor to provide a complete solution to its customer, MHD Nokia had also set up a solution centre at the Comex stall to demonstrate all the Nokia service applications to their customers.
The Ovi site of Nokia has also proved to be very popular with Nokia owners and is extremely user friendly with a lot of applications for the customers. Nokia has an E-series range of devices – E52, E66, E71, E72, etc. which focuses on Email & Messaging. Nokia device also provides mobile navigation. On the entertainment segment, the latest Nokia X6 with the “Comes With Music” feature provides free download of songs from Nokia’s music store. The visitors to the MHD Nokia stall were also introduced to the Ovi website and encouraged to sign up & download content (games/ ringtones etc) to their Nokia mobile phones.
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MHD LLC launches kitchen,catering
equipment & laundry showroom in Darsait
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-10 April 2010

The Projects & Building Materials division of MHD LLC has launched their new
kitchen, catering and laundry equipment showroom in Darsait. The showroom which
is located opposite the Lulu hypermarket displays equipments from global leaders
in this line of business.
Speaking at the opening of the showroom, Mrs. Lujaina Mohsin Darwish, Joint
Deputy Managing Director of MHD LLC mentioned that the showroom’s opening was timely
considering the major thrust for tourism and the opening of a number of star hotels,
restaurants and hotel apartments in the Sultanate of Oman in the coming years. She
further added that the design studio, chef training and live cooking centre makes
the showroom unique by offering customized solutions and is probably one of its
kind in the country.
resent on the occasion were Mr. Hannes - Chief Representative of Rational, Mr. Dawood,
Regional Manager of Scotsman Ice Systems MENA and Mr. Anish Udyawar, Regional Sales
Manager – Hupfer – Germany amongst other dignitaries and senior professionals from
the industry. Mr. Hannes remarked that the showroom was one of its kind in the Middle
East as the showroom displays Rational’s Live Self Cooking Centre along with all
equipment required for a kitchen. This allows the customer to test the Rational
oven under actual conditions and purchase all equipment required to set up a kitchen
from a star hotel to a restaurant. Chef Gabriele from Rational Dubai showed how
easy it was to cook on Rational Ovens by inviting participation from guests and
churning out a huge range of dishes from Omelets to Lamb Stew by a touch of button.
Customers can book their names for the Rational Self cooking show under trained
chefs which will be done once a month in the showroom.

Also on display are dishwashers from Winterhalter, cooking line from Henny Penny
and Modular, Cooking Equipment from Hobart, Robert Coupe, Santos, Custom fabricated
equipments, Ice machines from Scotsman, Refrigerators from Fagor & Williams,
Coffee machines form La Cimbali, washing machines and Laundry equipments from Alliance
Laundry. Also displayed were Modular Kitchens for residential properties and villas
from Nobilia – Europe’s leading manufacturer of Modular kitchens. The showroom design
centre also features extremely useful software which allows customers to visualize
the modular kitchen in 3D and satisfy themselves on the design aspect before purchasing.
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Volvo Cars enters the all-new
Volvo S60 in the Belgian Touring Car Series
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-10 April 2010

Just weeks after the all-new Volvo S60 was introduced to the public, the latest
Volvo model is also being unveiled in a racing version. Volvo Cars Belgium will
enter the new car in the 2010 season of the Belgian Touring Car Series. Volvo fans
will not need to wait long to see the latest model in action since the premiere
takes place on April 11.
"We are very happy about this development," says Bart Crols, Managing Director at
Volvo Cars Belgium. "The all-new Volvo S60 sports sedan is Volvo's most exciting
driving experience so far and there is no better way to show this than by bringing
it to the race track. Volvo and the all-new S60 have a special place in the people's
hearts here as several Volvo models, including the new S60, are built in Belgium
at the Volvo Cars Ghent plant."
"the other end of the line" movie but got no time for that ! will probably watch it tonight :D
The new Volvo S60 race car has been developed in record time locally by Volvo's
Belgian S60 Racing Team. It has been developed in accordance with the BTCS Silhouette
S1 regulations which put a major emphasis on standardised features. All cars must
use a tubular chassis, the same type of front and rear suspension and aerodynamics.
A uniform type of engine specification is also available but manufacturers are allowed
to use own engines.
"It has been a hectic period, but we have received great assistance from Volvo Cars'
Motorsport department" says Thomas Neri, Team Manager for the Volvo S60 Racing Team.
He continues: "Our main objective is to get up to speed and to compete well in the
various heats. Next season we hope to put our own in-house developed engine in the
car."
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Land Rover LR 4 named best
4X4 at the What Car? Awards 2010
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-04 April 2010

The Land Rover LR4, has been crowned 'Best 4x4' at the prestigious What Car? Awards
2010.
Steve Fowler, editor of What Car? said: "Thanks to a recent comprehensive
update, the LR4 is shining brighter than ever…..It is its ability to excel at so
many different roles that makes it so appealing. As well as offering executive car
comfort and MPV practicality, it's still a real go-anywhere off-roader…. When you
consider that the LR4 is so many great cars in one, it’s a bargain."
Phil Popham,
managing director, Land Rover added: "We are enormously proud to be taking home
this accolade for the LR4. The outgoing LR3 won well over 100 awards globally, including
the coveted What Car? Car of the Year in 2005. We've found ways, however, to improve
almost every aspect of the LR4, resulting in a new supremely capable and premium
vehicle."
This award and others in 2009 means that Land Rover moves into the New
Year poised for continued success. From the dependable Defender, to the desirable
Range Rover, Land Rover has driven through the difficult market conditions of 2009
to achieve 12 months filled with global awards.
The introduction of an updated model
line up, featuring numerous new technologies and combined with cleaner yet more
powerful engine options, has provided a cross-continental boost for Britain's world-renowned
4x4 brand.
The LR4 continues to lead the field. As well as the What Car best 4x4
award for 2010, it has scooped a variety of prestigious accolades within a few months
of going on sale. These include, in the UK, two awards from the Caravan Club, 4x4
Magazine's Car of the Year and the Scottish Car of the Year. Further afield international
recognition has been achieved from Spain's Car and Driver – Best 4x4, Autocar China
– Best Annual SUV as well as Bloomberg's USA - All-Round SUV of the Year.
Meanwhile
Defender's perennial appeal was proven when it won the What Car? 2009 Reader Award
as top choice from more than 250 vehicles and significantly, the Range Rover has
just been voted the Car of the Decade by www.autocar.co.uk readers. The Range Rover
Sport won Germany’s Auto Motor und Sport Readers’ award for the Most Beautiful Car,
as did the Range Rover in Car & Driver China. The LR2 did not go without – winning
Best Compact SUV from Auto Express and an environmental award from Germany’s Off
Road magazine.
“Land Rover's position as a global brand has never been stronger.
Our products lead many of the segments in which they are represented, and to win
so many awards in not just the UK but as far afield as - Australia, South Africa,
China, Iceland, Russia and the USA – is testament to the talents of every vehicle
in our range,” continued Phil Popham.
With all the 2010 model year vehicles now
in showrooms, and many more exciting developments planned for the future, the year
ahead promises to be an equally exciting time for Land Rover & its customers.
To arrange a test drive or to find out more about details about the Land Rover range
log ontowww.mhdoman.com/landrover .
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JAGUAR – 75 Years Looking Forward
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-20 Feb 2010

This year marks the 75th anniversary of the Jaguar name, and 75 years of looking
forward, designing and building cars that represent the very best of technical innovation,
design leadership and sporting success.
Robin Colgan, Managing Director of Jaguar Land Rover Middle East North Africa, said:
"In 2010, we celebrate 75 years of designing and building cars that commemorates
the art of automobile making. In the Middle East region we celebrate 60 years of
successful Jaguar operations that began in Lebanon back in 1950. We're also celebrating
the promise of a bright future. In just three years we've completely revitalized
the Jaguar line-up with the launch of three beautiful fast cars including the introduction
of the all new XJ.
Just a few years ago Jaguar set out to re-make the brand and to revitalize the model
range. It started in 2008 with the introduction of the all-new award-winning XF.
This four door, five seat car has the looks of a coupe and the heart of a sports
car. In 2009 Jaguar re-engineered the XK coupe and convertible, and in the process
created one of the world's great grand tourers. And, 2010 sees the beginning of
sales of the ground-breaking XJ, which incorporates all of the virtues that make
a Jaguar.
Robin Colgan added: "The development of our new range of cars is all part of returning
Jaguar to its original modern, sporting heritage that was developed by our founder
Sir Williams Lyons.”
Ian Callum, Jaguar Design Director, said: “Jaguar design over the next 75 years
must respect and reflect on the past 75 while continuing to push boundaries of technology,
luxury and sporting style. Designing cars with a presence that demands a turn of
the head and an allure that pulls at the heart has been central to the Jaguar brand
throughout the years
"A successful piece of design should stand the test of time, holding it’s own through
passing fashions. Jaguar has a range of cars that are as iconic today as they were
when launched – testament to Jaguar’s legacy in creating beautiful fast cars.
"Looking at the present with the XK, XF and all-new XJ and with an eye on the future,
we will continue to innovate and set the benchmark, not only in automotive design,
but in luxury premium design as a whole.”
Sir William Lyons founded Swallow Sidecars in 1922, and went on to create a range
of 'SS' branded motorcycle sidecars and automobiles in the 1920s and early 1930s.
When it came to the launch of the all-new SS 100 in 1935, Sir William wanted a new
and evocative name for his company. After asking his advertising agency for suggestions,
Sir William chose 'Jaguar', and the SS 100 model became the world's first Jaguar.

The ‘Jaguar’ name was an ideal choice - it represented the feline grace and elegance,
power and agility that set his cars apart. Sir William once said that a car "was
the closest thing we can create to something that is alive", a sentiment that has
stood the test of time. The new brand name captured the essence of all of the cars
created from that point forward.
The ‘Jaguar’ name was an ideal choice - it represented the feline grace and elegance,
power and agility that set his cars apart. Sir William once said that a car "was
the closest thing we can create to something that is alive", a sentiment that has
stood the test of time. The new brand name captured the essence of all of the cars
created from that point forward.
Over the years Jaguar has built some of the world's most iconic cars; the XK120,
introduced in the late 1940s, was an instant sensation and the most glamorous sports
car of the period; the C Type and D Type race cars that followed, dominated motor
racing in the 1950s; the E-Type, launched in the heady 1960s, has been called the
most beautiful car ever built and it defined a whole generation. Sports cars have
always defined Jaguar, but the Company has also built some of the Industry's most
memorable sedans, such as the Mark II in the early 1960's and the renowned XJ range.
During the year Jaguar will celebrate our 75th anniversary at some of the world's
most glamorous automotive settings, including the Goodwood Festival of Speed and
Revival in the UK; the Concours D’Elegance at Pebble Beach in the US and at the
Mille Miglia classic in Italy. Jaguar is also returning to the racetrack with its
new JaguarRSR XKR GT2 and will compete in the American Le Mans Series (ALMS).
The complete 2010 Model Year Jaguar range is available at Mohsin Haider Darwish
LLC, the sole Jaguar importer in the Sultanate of Oman with showrooms at Azaiba,
Sur, Sohar & Salalah. More details can be obtained on their website www.mhdoman.com/jaguar
or by contacting them on 24523200.
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MHD Training Institute conducts IFRS Workshop
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-16 Feb 2010

Muscat, MHD Training Institute LLC in association with ICWAI-WIRC recently
conducted a 2 day workshop on the concepts, overview and practical experiences for
successful adoption of International Financial Reporting Standards (IFRS). The course
offered by MHD Training Institute LLC is aimed at helping companies for a smoother
IFRS Convergence.
The program was delivered by Mr. Nikanth Rammohan Bhave (FCA, FICWA, FCS, and LLB;
Certificate Course in IFRS by ICAI, Six sigma green belt) an expert from ICWAI-WIRC-
India, conducted on January 24th & 25th 2010 at Al Falaj Hotel, Ruwi.
The key objective of this workshop was to provide finance professionals with the
necessary & practical information to restate financial statements as per IFRS.
It seeks to help them to understand accounting and disclosure requirements under
IFRS, complex issues surrounding the recognition and measurement of financial elements
under IFRS, key differences in IAS and IFRS. Delegates from different companies
from Oman, including MHD LLC participated in this workshop.
The MHD Training Institute has been set up primarily to serve as an educational
institute that assists, fosters, cultivates & contributes to the development
of the workforce in the Sultanate of Oman. The training centre provides a comprehensive
range of courses that cater for all the requirements of the trainees.
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NBC Batteries award for MHD LLC
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- 2 Feb 2010

The Tyres & Batteries division of MHD LLC has received an award from the National
Batteries Co., Saudi Arabia for outstanding performance during 2009.
The award was presented on 19th January, 2010 by Ahmed Al Otheimeen, Managing Director
of National Batteries Co. to Mohsin Haider Darwish, Managing Director of MHD LLC.
Speaking on the occasion, Ahmed Al Otheimeen mentioned that MHD LLC had shown substantial
growth during 2009 despite the recession and emerged as the best performing export
market for their products. He lauded the efforts of the MHD LLC team handling the
NBC brand and reaffirmed full support to maintain this impressive growth path in
the Oman market. Mohsin Haider Darwish thanked Ahmed Al Otheimeen and his team for
all the support extended to MHD LLC which made the feat possible in a difficult
year like 2009. He added that the growth trend is likely to continue against the
backdrop of Government spending and improved business environment in 2010.
The Tyres & Batteries Division of MHD LLC are the sole distributors for ‘NBC’
brand of automotive batteries in the Sultanate of Oman. According to S. K. Wig,
General Manager, Tyres & Batteries Division the ‘ACTRON’ brand of maintenance
free batteries produced by National Batteries Co. will be launched in February 2010
further extending the range of batteries being offered by NBC in Oman.
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MHD Automotive organizes specialized training for Omani Staff
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-24 Jan 2010

The automotive division of MHD LLC recently conducted a training programme for Omani
staff employed in the division’s workshops. The 6 day training delivered in January
at the MHD Automotive service center included, but was not limited to Health and
Safety in the Workshop, Environmental Protection, fire and fire prevention, Basics
of First Aid, Workshop Organization, Technical Skills, Precision tools, Precision
Measurement & Precision Calculations.
The entire training was delivered in Arabic using Arabic material prepared by the
training institute- Tiqani FZE, UAE which specializes on delivering training for
the automotive industry.
Speaking on the subject, Mr. David Aziz, Director Automotive MHD LLC said, “We are
highly focused on Omanisation as part of our corporate social responsibility. The
training programmes are arranged at regular intervals to further improve the capabilities
of the Omani employees and provide high levels of service to the customers.
” MHD LLC’s automotive division is the sole importer for Jaguar, Land Rover, Volvo,
MG & BYD vehicles apart from JMC, CMC and Ashok Leyland commercial vehicles
in the Sultanate of Oman. The division’s showrooms and after sales facilities are
available at Azaiba, Sur, Sohar & Salalah.
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Mohsin Haider Darwish LLC ties up with Ecolab Inc.
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- 14 Jan 2010
Ecolab Inc. is the global leader in cleaning, sanitizing,
food safety and infection prevention products and services
with sales of over $ 6 billion. Ecolab’s decision
to tie up with Mohsin Haider Darwish LLC will deliver
comprehensive programs and services to the food service,
food and beverage processing, health care and hospitality
industries in Oman.
Commenting on the tie up Mr. Ashwell
– Company Manager – Ecolab Gulf mentioned
that looking at Oman’s focus on tourism, infrastructure
and healthcare the tie up with a strong Omani Company
would enable Ecolab to offer its sanitizing and hygiene
services to the various hotel chains, hospitals as well
as food services companies.
The Projects and Building Materials
division of Mohsin Haider Darwish LLC well known for
commercial kitchen and laundry supplies would be trained
and supported by Ecolab Inc to add synergy to their
existing operations in providing complete hygienic solutions
to their clientele.
This tie up would bring to Oman world
class cleaning and sanitizing products, programs and
services for the foodservice, hospitality, healthcare,
retail, building services industries. Ecolab offers
different ranges of housekeeping chemicals such as room
care, floor care, carpet care etc, laundry chemicals
such as detergents, bleaches and stain removal etc and
ware washing & stewarding chemicals such as machine
dish washing, manual pot wash, oven cleaners and specialties,
vegetable wash, food safe sanitizers, hand soaps and
specialty products.
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Volvo XC60 named "Family Car of the Year"
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- 4 Jan 2010

The Volvo XC60 took first prize in the "Family
Car of the Year" category in the first-ever Women's
World Car of the Year competition. All told, 21 cars
competed in four categories when eight female motoring
journalists from seven countries voted for their favourite
cars.
"It is naturally immensely gratifying that women
appreciate the Volvo XC60 and that our product meets
their requirements. With the Volvo XC60 we feel we have
truly succeeded in creating a car that appeals to many
different customer groups," said Johan Rasmusson,
Car Line Manager for the Volvo XC60 and XC90 at Volvo
Cars.
Over the past year, eight female motoring journalists
from Britain, the USA, Canada, South Africa, India,
Australia and New Zealand put 21 selected cars to the
test. The group and the award were created to educate
the world's car makers about female customers' requirements.
"We searched a long time to put together a team
of female motoring correspondents qualified to vote
for the winners. This was no easy task since there aren't
that many female motoring journalists," said Sandy
Myhre, jury chairperson from New Zealand.
All the winners in the four categories were recently
presented in London. The Volvo XC60 won the "Family
Car of the Year" category. The overall winner of
the competition was the Jaguar XF.
Child-friendliness important
The cars were assessed on a wide range
of criteria described as a "women-specific shopping-list".
This includes parameters such as storage space, child-friendliness,
design and driving pleasure. Acceleration and torque
were also assessed, but were not among the top priorities.
Climate impact was another factor.
The voting procedure and the competition itself were
monitored by globally renowned auditing firm Grant Thornton.
In order to qualify for this year's competition, the
cars had to be sold in at least ten countries throughout
the world and must have been available on the market
between September 2008 and September 2009.
More details on the Volvo range of
cars can be obtained from the Mohsin Haider Darwish
LLC , by visiting their showrooms in Azaiba, Sur, Sohar
& Salalah. An exclusive toll free number 800-74747
is also available for Volvo customers in the Sultanate
of Oman.
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MHD LLC launches Tyre Plus in Salalah
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- 20 Dec 2009

TYRE PLUS, a Michelin franchised retail network was
launched on 14th December, 2009 at Salalah by Mohsin
Haider Darwish LLC. The new outlet in Salalah inaugurated
by Mohsin Haider Darwish, Managing Director of MHD LLC
promises an outstanding experience for the car owners
in Oman. Also present during the inauguration were S.
K. Wig, General Manager, MHD LLC and Tahseen Kamal,
Michelin Tyre Plus Consultant.
TYRE PLUS offers a wide range of products and services
and is backed by a professional fully trained team.
The TYRE PLUS outlet in Salalah offers Michelin, B F
Goodrich, SAVA, Federal, Hero, BKT and Infinity brand
of tyres, Optima & NBC batteries, Schrader Tyre
Accessories, HATCO wheel weights as well as Castrol
lubricants. The services available through this outlet
include tyre changing, wheel balancing, wheel alignment,
tyre repairing, nitrogen inflation, battery charging
& testing as well as lubrication service, minor
mechanical repairs and car wash.
While introducing the gathering to the products and
services of the new outlet, S. K. Wig mentioned that
the TYRE PLUS concept is based on offering a choice
of products at various price levels and a range of services
under one roof. The operations of TYRE PLUS are subject
to very stringent ‘Standard Operating Procedures’
so as to ensure a highly professional service to their
customers. The customers will also experience the comfort
of getting their vehicles attended to in a clean and
congenial environment. In a nutshell, TYRE PLUS is a
‘one stop shop’ for car owners.
Mohsin Haider Darwish LLC, the sole distributors of
Michelin in Oman, now have two TYRE PLUS outlets in
operation, the first one in Barka and the second in
Salalah. In the next two months, two more outlets will
open for business in Oman. The final objective is to
expand the TYRE PLUS network all over Oman and reach
out to customers in every corner of the country.
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Conmix product seminar organized by MHD LLC
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- 9 Dec 2009

Conmix Ltd - Sharjah and Mohsin Haider Darwish LLC -
Projects & Building Materials Division conducted
a Seminar recently on Pre-Mixed Plaster & Applications
at the Grand Hyatt Hotel.
Conmix Ltd is a leading Manufacturer
of Pre-Mixed Plasters. The Conmix product range includes
Cement Plasters/Renders; Gypsum Lime Plasters; Decorative
Plasters; Tile Adhesives; Grouts. Their operations are
spread across the GCC; Africa; and the Far East. Conmix
has state of the art dry mortar plants supported by
well equipped laboratories. Conmix Pre-Mixed Plasters
have been supplied to numerous prestigious projects
in Oman since the last 2 decades. MHD - Projects &
Building Materials Division are exclusive distributors
in Oman for Conmix.
The Seminar was presented by Mr. J.K.
Menon (Business Development Manager) and Mr. C.V. Anandan
(Export Manager) - Conmix. Detailed Presentations on
Pre-Mixed Plasters & its various Applications was
given during the Seminar. A new range of Acrylic Plasters/Coatings
under the brand name Contxtra was launched during the
Seminar.
The Seminar was attended by key representatives
of Royal Court Affairs; Ministry of Defence; along with
Architects & Consultants from leading Companies
in Oman.
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20 Years of Land Rover Discovery
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- 30 Nov 2009

Workhorse, tow car, law enforcer, status symbol, people
carrier; few cars can claim to fulfil any of these duties
with genuine conviction. Yet since 16 November 1989
– 20 years ago – one car has consistently
met all those challenges and more, earning itself iconic
status as the ultimate all-purpose vehicle. That car
is the Land Rover Discovery now known in the Middle
East and North America as the Land Rover LR4.
Designed originally to fill the gap
between the utilitarian attributes of the iconic Land
Rover Defender and the more luxurious characteristics
of the flagship Range Rover, Discovery soon became the
perfect niche vehicle for the growing demands of the
family 4x4 market.
Robin Colgan, Managing Director, Jaguar
Land Rover Middle East and North Africa said, "From
its introduction as Discovery to the newly launched
Land Rover LR4; the vehicle is truly the best loved
SUV globally and in the region with 111 awards to its
name. The vehicle moves to a new level this year with
innovative design, advanced and efficient technology;
and looks set to follow on from the enormous success
of its predecessor.”
Having revolutionised the mid-sized
4x4 sector in 1989, it’s no surprise that the
Discovery evolved to reflect the needs and tastes of
its increasingly urbane and discerning buyers. Today’s
Land Rover LR4 continues that ethos of evolution to
winning effect: Its strikingly architectural interior
design, clear-yet-stylish dashboard, user-friendly features
and luxurious interior creating an attractive, well-appointed
and practical environment for driver and passengers
alike.
While go-anywhere ability is synonymous with any Land
Rover product, the Discovery’s enduring success
comes from a combination of all-terrain capability and
all-important practicality for the demands of family
life. Like its predecessors, Land Rover LR4 comes with
seven seats – the rearmost pair offering legroom
for full-sized adults, providing a versatile space for
family and friends.
The vehicle is sold in 91 countries
and sales to date have hit over and above 900,000. Adaptable,
capable, indefatigable, unmistakable; the Discovery
legend is wholly deserved. Here’s to the next
20 years.
Land Rover is represented in Oman by
Mohsin Haider Darwish LLC. The 2010MY Land Rover LR4
in now available at their showrooms at Azaiba, Sur,
Sohar & Salalah. More details on the Land Rover
range are available upon request on 24523200.
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MHD LLC gives away Long Term Service Awards
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- 22 Nov 2009

The annual Long Term Service Awards were given away
to employees by Mr. Mohsin Haider Darwish, Managing
Director, MHD LLC at a special function organized on
the evening of 18th November at the Al Falaj Hotel.
Employees who have served the company for more than
15 years of service were recognized for their sincerity
and commitment towards the company. The highlight of
the function was the special awards, which were given
away to individual employees in different categories
such as Best Astt. Manager of the year, Best Employee
in Sales Function, Best Employee in Support Function,
Best Employee in Service/Technical Function & the
Best Driver of the Year.
Two of the business divisions within
the MHD LLC group also received special mention. While
the Gases, Chemicals & Medical Equipment Division
was selected as being most compliant with Health, Safety
& Environment standards, the Projects & Building
Materials Division was rated as the most Dynamic Division.
Speaking on the occasion Mrs. Lujaina
Mohsin Darwish made special mention of the difficult
times faced by the corporate sector during 2009 &
the fact that the Sultanate of Oman has weathered the
recession much faster than most other countries, the
credit for which goes entirely to His Majesty Sultan
Qaboos Bin Said’s wise policies.
Mrs. Lujaina Mohsin Darwish also highlighted
the company’s active role in corporate social
responsibility by making major strides in Omanisation
through the MHD Training Institute. The MHD Training
Institute has trained 50 young Omanis this year through
the national funded programme and they have been inducted
in various divisions and subsidiaries within the MHD
LLC Group.
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Jaguar Land Rover 2010 Model Year Training for MHD Automotive Staff
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- I8 Oct 2009

Jaguar Land Rover produce the most
technically advanced vehicles in their market segment.
The 2010 model years vehicles especially feature a host
of new technologies including the first in class dual
view in-car entertainment system and a range of new
engines.
Keeping this in view the Jaguar Land
Rover MENA region office organized a technical training
programme for workshop staff of all importers from across
the MENA region at the Mohsin Haider Darwish LLC Automotive
Division facility in Azaiba.
David Aziz, Director Automotive said,
“Regular training is most essential to ensure
that we deliver efficient and timely service to all
our customers. Jaguar Land Rover vehicles are premium
products and the aftersales support has to match the
customer’s expectations.”
The training programme was organized
in batches over a period of two weeks during which all
participants were given thorough training on the new
products. They were then tested on their knowledge and
certified as being compliant with the new technology.
Gary Sampson, Technical Trainer, Jaguar
Land Rover MENA Region said, “We are working together
with the importers to ensure that their technical staff
is ready and waiting to deliver their expertise to the
customers. I am pleased to say that all of the trainees
over the past two weeks have passed the course! Congratulations
on their hard work.”
Mohsin Haider Darwish LLC are the official
importers for Jaguar & Land Rover vehicles in the
Sultanate of Oman with showrooms & parts/service
facilities at Azaiba, Sur, Sohar & Salalah.
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Jaguar’s new 2010 XK
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-7 Oct 2009
Ultimate balance of dynamic ability and refinement

The Jaguar sports car experience moves on to new levels
with the introduction of a new generation of the XK
and XKR coupe and convertible – cars that utilize
advanced technologies at a higher level and with greater
performance than ever before.
There are three models in the new XK
range: the XK, the highly equipped XK Portfolio and
the supercharged XKR, all available in coupe or convertible
form. Each is seductive, powerful and elegant; introducing
revised exterior and interior styling that underlines
Jaguar’s contemporary thinking on design.
With the introduction of all-new 5.0-litre
direct-injection V8 engines, the XK comes with improved
power, performance, efficiency and less CO2 emissions.
Coupled with improved acceleration from standstill and
stunning in-gear acceleration times; all models are
electronically limited to a maximum speed of 250kph,
but the 0-100kph sprint for naturally aspirated coupe
models is now 5.2 seconds (previously 5.9 seconds),
while for the supercharged XKR coupe, 0-100kph is 4.6
seconds (previously 4.9 seconds).
The new AJ-V8 Gen III engines are the
most advanced and efficient Jaguar has ever produced.
They deliver significantly more power and torque than
the previous generation of engines: 510PS and 625Nm
in the new supercharged XKR and 385PS and 515Nm in the
XK models.
Jaguar’s acclaimed electronically
controlled, six-speed ZF 6HP28 transmission offers an
unparalleled combination of driver control matched to
virtually undetectable gearshifts. With control either
from steering wheel-mounted paddles or full automatic
mode via the JaguarDrive Selector™, which is new
for the 2010 Model Year XK, the transmission is now
paired with an advanced electronic differential on the
XKR model. This enables the supercharged car to accelerate
even faster, handle even more precisely and set new
standards of dynamic control.
Robin Colgan, Managing Director, Jaguar
Middle East and North Africa said, “With dramatic
new looks and advanced technologies, the XK has all
the performance, power and elegance that you expect
in the ultimate sporting car and moves the Jaguar sports
car experience on to a whole new level.”
Carefully revised exteriors matches the seductive, elegant
lines that define Jaguar’s new design direction
with contemporary, sporting luxury and exceptional quality
of craftsmanship reflecting the enhanced interiors.
Built on 60 years of legendary performance
to deliver the best of everything Jaguar, the XK was
the beginning of Jaguar's new design direction. It was
followed by the XF and the recently unveiled all-new
XJ. The complete Jaguar range is available at Mohsin
Haider Darwish LLC’s showrooms in Azaiba, Sur, Sohar & Salalah.
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Jaguar/ Land Rover Training for MHD Automotive Staff
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-7 Oct 2009

Members of the Jaguar Land Rover Global
training team UK and the MENA Regional Office based
in Dubai recently made a visit to MHD LLC in Oman as
part of their international training initiative to further
develop the overall customer experience with both brands.
The emphasis was on ensuring that all of their customers
receive the premium brand experience expected by Jaguar
Land Rover.
The training focus combined all departments including
After Sales, Sales and Management.
The training topics ranged from delivering a premium
experience to Jaguar Land Rover customers, Customer
relationship management to planning & coaching.
Desmond Alphonsus, Manager- Jaguar Land Rover Dealer
Network Development said, “MHD LLC has always
committed itself to portraying the expected brand behaviours
in all dealings with their customers and the local community.
The recently concluded training can only strengthen
their position in excellent customer service.”
David Aziz, Director Automotive, MHD LLC said, “
Jaguar Land Rover have provided us an excellent opportunity
to be involved in a training programme that demonstrated
a pro active approach in the way our staff deal with
valued customers”.
Mohsin Haider Darwish LLC are the official importers
for Jaguar & Land Rover vehicles in the Sultanate
of Oman with showrooms & parts/service facilities
at Azaiba, Sur, Sohar & Salalah.
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Land Rover's Double Delight at the Auto Express 2009 New Car Awards
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-3 Oct 2009

Two award winning Land Rover models
have triumphed once again at the prestigious Auto Express
2009 New Car Awards, with the Land Rover LR2 winning
Best Compact SUV and the Land Rover LR3 scooping Best
Large SUV.
Auto Express Motoring and Digital editor,
Daniel Strong said: "When it comes to off-road
credentials, few firms can match the history and experience
of one of Britain’s best loved motoring brands.
Land Rover celebrated its 60th anniversary last year,
but it shows no signs of slowing down.
"A host of new models have arrived
in the past 12 months with the aim of knocking the LR2
off the top of the off-road summit, but the Land Rover’s
depth of talent has seen it retain its title as the
best compact SUV. The entry-level Land Rover is accomplished
on road and absolutely peerless in the mud, where it
feels every bit as capable as models from the class
above. It’s this ability, along with its practicality
as a family car, which made the LR2 such a big hit with
our judges."
On the LR3 model, Strong continued:
"It’s not hard to see why it took our top
award, because its versatile design fulfils many roles
– from seven-seater MPV to off-road workhorse."
Land Rover UK's managing director,
John Edwards, said: "We are very proud to receive
these two awards from Auto Express. Winning the Best
Compact category with the LR2 for the third consecutive
year is an incredible achievement in this highly competitive
sector.
"The LR3 continues to receive
numerous high-status accolades and we are confident
that its successor, the new LR4, will build upon the
superb achievements of the outgoing model with new powertrain,
improved dynamics and a fresh design."
Land Rover is represented in Oman by
Mohsin Haider Darwish LLC with showrooms at Azaiba,
Sur, Sohar & Salalah.
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