TOGETHER WE SHINE: Ali Al Habsi becomes brand ambassador of Mohsin Haider Darwish Group
Mohsin Haider Darwish, a pioneer in Oman’s thriving business sector, has signed Ali Al Habsi, Oman’s iconic footballer, as its new Brand Ambassador. The Memorandum of Understanding was signed at a formal event, at the Sheraton Oman on 19 March. The glittering event was attended by top executives from MHD, dignitaries from Oman’s corporate world and top media executives.
The signing ceremony scripts a landmark chapter in MHD’s long history, as it reaffirms the Group’s commitment to adapt to the global market scenario and maintain its lead in the local business sector. Bringing Ali Al Habsi on board, as its brand ambassador, is a demonstration of MHD’s win-win strategy that has spearheaded its growth over the last 50-odd years. Ali’s inspirational successes on field are on par with MHD’s strategic growth plans. “Ali’s personality truly complements MHD’s objectives,” said Mohsin Haider Darwish, Group Advisor, following the signing ceremony.
Explaining about the new partnership to the gathered media personnel, he added: “At the core of MHD’s success stories are its employees and end-users, both direct and indirect, who will now have a newer perspective to gauge the strategies that we plan to incorporate into our setup with the ‘together’ mantra. I believe employees come first. They are the building blocks of our brand and they will help build a strong foundation of clients. While success is not a new phenomenon for MHD LLC, it is the conscious effort to give it a ‘together’ flavour that has been boosted with Ali joining us.”
Ali is the most popular and recognized icon for the legion of football fans in Oman. His affable persona, his positive demeanor and cheery smile have dominated the minds of a football-obsessed country for nearly a decade. His domestic performance and international wins have propelled him as Oman’s iconic captain and helped carve a niche for himself in the annals of football history of the country, as well as the world.
With this new avatar as MHD’s brand ambassador, he brings a wave of energy and freshness to the world of business. “I keenly look forward to the challenges of the corporate sector. In association with experts from MHD, I will find ways to repeat my on field successes in the business world too…” stated Ali Habsi.
His two-year engagement with MHD will see him engaging with the business house at all levels. He will be the face of MHD as he personifies the Group’s win-win strategy, whether it is in his interactions with the management and the staff or the ever-growing base of consumers who know him as a match winner